Moodboard
Three concepts related to soccer field were collected and proposed. All three were very different and I could vision their unique branding which made it difficult to select the most appropriate one, but as always, the answer lied with the users. Through potential user interview with coaches in amateur leages, the age range varied a lot. As much as we wanted to make the most trendy and visually vibrant and aesthetically pleasing app, being accessible to all age groups was the most crucial part.
After long discussions within the team and also asking out to more than 20 people after explaining MVP of the app, and their opinion on each of these three concepts, we have chose the Bright Dawn to be our final moodboards. The tone downed colour scheme was perfect even for heavy texts and to avoid overwhelmingness, helping users to focus on the contents.
Typography
From previously created moodboard, the goal was to find a typography that suits app's keywords.
Font Manrope was perfect choice to achive 'calm' and 'friendly' yet 'modern' looks. It also has a simplicity and most importantly, great readibility.
'Koach' is a native app for ios and android. Instead of referencing material design which I often do for responsive web deisigns, I referenced Apple's 'Human Interface Guideline-typography' and its Default (large) sizes for accessibility. I am currently in the progress of designing larger fonts to meet the dynamic type sizes, to make 'Koach' even more accessible.
Colour
Focus was to keep the colours accessible. Made sure all primary colours are tested according to WCAG and to use colour combinations that meet minimum of AA standards when it comes to fonts. Those that are not compatible with font colours are only used as accent colours or stage colours without font.
Colour Accessibility Check
When testing according to WCAG, I referenced MailChimp's colour guideline to check compatibility with to be most commonly used colours
